About us

Hi everyone! I’m Joe Cocker!

Well, technically I’m just a Cocker Spaniel, but my parents, Maria and Andrea, named me Joe Cocker because they love English music. I didn’t mind — I’ve always liked the idea of being a little famous too!

I live in Italy, and when I was only six months old, I started having problems with my long ears. You see, in our Mediterranean climate, all sorts of plants grow — and sooner or later, they find their way into your ears. That’s exactly what happened to me, and I wasn’t prepared for it at all!

To fix the problem, I had surgery and a month of treatment. My parents were worried and, of course, very upset. From that moment on, I started wearing snoods — they protect me from all kinds of trouble: rain, mud, grass, cold weather, and more.

My mom always chose different designs and fabrics so that my ear covers were not only functional but also beautiful and stylish. Today, my mom Maria sews snoods herself and can offer you a wide variety of options for every taste.

I warmly invite you to take a look at our collection and choose the perfect snood for your long-eared friend!

Yours, Joe